This brief required us to create a complete branding identity for a company of our choice. “The Happy Planter” is a (fictional) nursery with a communal feel. Along with the logo design itself, I developed an extensive ‘toolbox’ to go along with the logo such as the entire stationery set, illustrations, digital graphics, website design and uniforms. All of the elements and brand story was then compiled into an A3 hard cover publication.
[Brief by Swinburne University - Bachelor if Graphic Design and Communication, Australia]